Popular Choice

The judges had a very difficult task in deciding on the East Coast representative for the Mrs New Zealand contest.

A large crowd in the War Memorial Hall warmly applauded the final choice, that of Mrs Gladys Phillips, 13 MacDonald Street.

She will go forward to Napier to compete for the regional title, and, we hope, go on to become Mrs New Zealand.

Mrs Phillips (centre) is pictured with Mrs Lois Porter (right) and Mrs Patricia Cooper who were second and third in the contest.

The winner was a trifle overcome on hearing of her success.

Some of the contestants on stage prior to the announcement of the winner.

Mrs Valmai Platten in the final parade.

Tokomaru Bay entrant Mrs Lybia Fairlie.

Mrs Phillips receives flowers from former Mrs New Zealand, Mrs Joan Coates.

Comperes Janet Bodle and Stewart Stubbs.

Mrs Catherine Cullung, another Tokomaru Bay entrant.

Mrs Doreen Topp pictured in the final parade.

The Gisborne Photo News