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Little Kerry Weir of Nelson won the 5-7 year section in the sand castle competition and among her prizes was a kiss from King Neptune. Kerry was not quite sure how to take that

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At the beauty contest: "Yoo hool I'm over here."

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Hard working beauty contest judges Philippa Cowley, Rosemary Clark and Barry Buckton make their choice

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Three beach birds soak up the sun. Cinta Stanaway (Auckland), who later won the Miss Tahuna contest, Leigh Harborne (Nelson) and Alison Jones (Dunedin) spent a lot of time on the beach

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Leader of the beach band, for an impromptu session, in action

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"Boy, he's a groovy guy"

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An entranced pair enjoy the music

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Beating out the rhythm

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"Are these guys for real?" An amused, or bemused, spectator watches the band beat out its message

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And back at the sand castle contest, Katharine Lorimer (Christchurch) works on

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Hundreds of people gathered for the beauty parade