News of "Photo News"

With our first issue for another New Year, we take this opportunity of extending our best wishes to all readers for the months ahead. In June, "Photo News" will be celebrating its fifth birthday. Our first issue on June 3, 1954, was something of an innovation, and met with a rather mixed reception. Sales were only a few hundred copies. Now we can claim that "Photo News" is firmly established, with a circulation of over 6000 a month. Our New Plymouth magazine has celebrated its second birthday, and shortly it is proposed to launch a similar publication in Wanganui. Meanwhile we have a number of imitators, including "Hawkes Bay Photo News" and "Southland Glimpz", and we extend to them our best wishes for similar success in their communities.

During 1958 we have added considerably to our premises in Aberdeen Road, and modernised much of our plant. The latest addition is a large lithographic printing press of the latest design, which is now being installed. Later in the year we will be venturing into the field of colour so that we may more adequately convey, by colour plates, the beauty of local scenery in our pages.

With five years of experience behind us, we feel sure that our original conception of a photographic newsmagazine has been justified by the results, and that "Photo News" magazines are destined to become a permanent part of the life of provincial cities throughout the country. We are proud that this development belongs particularly to Gisborne, which has nurtured the first of these publications, and we are grateful to our many subscribers, and especially our early subscribers, for the encouragement and support which have made this possible.