About Us…

IT is customary, when new publications are born, to give readers an editorial on the aims and objects with which the enterprise is launched.

Our aims and objects are brief. They are, above all else, to interest and entertain our readers with news of Gisborne in words and pictures. From day to day our cameras will be recording the contemporary scene in Gisborne and district. We think you will find our pages a fascinating record of life in this community.

In addition, our publication may help to promote interest in community life. Pictures often do bring a deeper awareness of what our fellow citizens are doing. We hope we can be of service along these lines. Certainly we can say here and now that there will be no intention in "Gisborne Photo News" to bring hurt or harm to the community or to any member of the community.

We anticipate that "Photo News" will get a warm welcome to the local scene. We hope and trust that this welcome will grow into tangible support for our venture. There will be many to whom "Photo News" is a source of pride. With the publication of this first issue Gisborne becomes the only town in New Zealand with its own picture magazine. Many copies will be sent by readers to friends and relatives living in other parts of the country, there to maintain and promote interest in Gisborne and its affairs. Apart therefore from our aim to interest and entertain we shall endeavour to be a good advertisement for Gisborne.

A page of pictures is vastly more expensive to produce than a page of reading matter, and so our price is a little higher than we would like it to be. But it is still cheaper than the cheapest photograph you can buy, and it is less still if you care to subscribe on the terms printed elsewhere on this page. We do recommend you to become a subscriber. Because of the high cost of paper, the number of copies printed for casual sale will be strictly limited, and you may often find yourself unable to secure a copy. By subscription, on the other hand, delivery of your copy each month by post is guaranteed.

And so (as it was fashionable to say in the days when new publications were more frequent than now), we make our bow and leave our fate, dear reader, in your hands.

Cordially yours,

Editor.