Another sixpence *but More for your money

We must be about the last publication in New Zealand to put up our price, but the time has come.

It is 10 years since we raised our price. In all that time we have managed to absorb rising costs, and even provide the luxury of coloured covers, without putting up the price or giving our bank manager too many grey hairs.

We have done this by streamlining production methods as our output has grown from 4000 copies a month 10 years ago, to between 55,000 and 60,000 copies a month this year. But there is a limit to these things. There are 10 Photo News magazines to produce each month, and while printing and publishing operations can be highly mechanised, in the earlier stages each magazine must pass through its own individual stages of planning and creation and specialised treatment before it ever gets near a printing press.

All costs keep rising. There have been two substantial wage increases in the past few years. Even such things as shipping freight increases are reflected automatically in some of the materials we use. And so the time has come. We have held off as long as we could.

But we are giving something too. We are giving you 16 extra pages every issue, a "new look" cover, better news coverage, regular monthly "spot" features, and a number of other improvements. Some of these things are arriving with the price rise; some will come later on.

We are sure you will continue to take Photo News into your homes as you have in the past. We value the goodwill which has always been so strong between this magazine and its readers, and we think it will take more than a "sprat" to upset this relationship.

Photo News is "bustin' out all over" these days. Not only are we full of new ideas on how to give you a better magazine, but physically we have outgrown our original head office and factory premises and are in process of moving to new, larger and better quarters. Here we will be enabled to settle down and apply ourselves more suitably to the job of making Photo News the "best little magazine in the world"...to You, anyway.

Thanks for your wonderful interest and support in the past. We hope to merit them in the future.