"Miss Haere-mai" Tourist Campaign

"Miss Haere-mai", Mrs Carol Cunningham, and executives of the New Zealand Travel and Holiday Association visited Gisborne prior to Christmas to promote and explain the national Haere-mai tourism campaign.

While in the city they were hosts to a group of local business men and their wives at a function at the Chalet Rendezvous. During the evening, the purpose of the campaign was explained in detail, followed by a demonstration with the quadruple poi by Mrs Cunningham.

Selected to be "Miss Haere-mai" for a year, Mrs Cunningham, a member of the Ngatiporou tribe, was born in Tolaga Bay, leaving for Auckland with her parents, Mr and Mrs T. P. Clarke, almost 22 years ago.

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"Miss Haere-mai" demonstrates with the quadruple long pois to the assembled guests

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Examining one of the Haere-mai posters are, from left: Mr J. J. Hanning (director of the campaign), Mr N. E. Lobb (chief executive officer N.Z.T.H.A.), Mr G. A. Nicholls (chairman Gisborne branch), "Miss Haere-mai", Mrs Carol Cunningham, Mr J. L. Chapman (president N.Z.T.H.A.), and Mr W. V. Clarke (chairman Cook County Council).